Brand Enforcement for Franchisors – Legal and Strategic Implications

Franchise & Distribution Journal

September 28, 2012

In the article "Brand Enforcement for Franchisors – Legal and Strategic Implications," published in the Franchise & Distribution Journal (Volume XVII, No. 2), David Spratley delves into the dos and don'ts of brand protection, a critical component of a successful franchise. Looking at various risk issues that may arise when enforcing a brand, Spratley provides informative analysis on what franchisors can do to protect their trade-mark rights effectively.

This article was first published in Franchise and Distribution Journal, Federated Press, Montreal.