Bill practises several specialized areas of business law, including:
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advertising & marketing (as well as consumer protection & privacy and with a focus on the automotive, consumer products, energy, financial services, sports & entertainment, retail and pharmaceutical sectors)
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corporate & commercial (including reorganizations, complex agreements and corporate governance for businesses as well as charities and not-for-profit entities)
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commercialization and privatization of government assets and services
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competition (in particular, pricing & distribution practices and compliance programs & audits, as well as advertising & marketing)
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construction (with an emphasis on RFPs, bids and contracts)
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government procurement (especially for the defense industry)
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international business and trade (primarily in the agricultural and liquor sectors)
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private mergers & acquisitions (especially in regulated industries such as for-profit post-secondary education)
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public-private partnerships (mainly for transportation and health infrastructure)
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regulatory (in such diverse areas as agri-chemical products, gaming, liquor, marine ports, and post-secondary education)
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transportation (with a focus on marine)
Bill has a high BV® Distinguished peer and client rating in Martindale-Hubbell. He has been listed as one of Canada's leading shipping and maritime lawyers in Who's Who Legal which describes him as a "gifted lawyer with a broad client base." Bill is also listed in Lexpert and Best Lawyers in Canada as a leader in Advertising and Marketing Law.
Bill is a frequent writer and presenter on topics relating to his specialized areas of practice.