A team of Davis lawyers, led by Hubert Sibre and Annie Claude Beauchemin of the Montréal office, successfully argued an unprecedented Quebec consumer protection law case before the Supreme Court of Canada. In the case of Richard vs. Time Inc., Davis client, Mr. Jean-Marc Richard, pursued legal action against Time Inc. in light of the content of a Sweepstakes confirmation he received through the mail. The decision of Canada’s highest court was ranked by the Canadian Lawyer magazine as one of the 10 most important Canadian court decisions in 2012. It has since proven to have implications for advertising and marketing law across the country. For the Supreme Court of Canada’s decision in this case, please click here.