To Disclaim or Not and How? Very Big Questions. A Primer for Marketers

Advertising Standards Canada Trends & Topics Seminar Series

Disclaimers in advertising are commonplace but due care must be taken to ensure proper usage.

This presentation – delivered in Toronto on June 12, 2012 as part of the Advertising Standards Canada Trends & Topics Seminar Series – addresses the following questions: When and how are disclaimers used in advertising? When do disclaimers cause problems and what are the costs? It also outlines the rules for properly using disclaimers in advertising under the Competition Act, as enforced by the Competition Bureau, as interpreted by Canadian courts (including in the 2012 Supreme Court of Canada decision Jean-Marc Richard v. Time Inc.), and as administered by Advertising Standards Canada.

View the presentation below or download the PDF here.

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