Brand Enforcement for Franchisors - Legal and Strategic Implications

Franchise & Distribution Journal


In the article "Brand Enforcement for Franchisors - Legal and Strategic Implications," published in the Franchise & Distribution Journal (Volume XVII, No. 2), David Spratley delves into the dos and don'ts of brand protection, a critical component of a successful franchise. Looking at various risk issues that may arise when enforcing a brand, Spratley provides informative analysis on what franchisors can do to protect their trade-mark rights effectively.

This article was first published in Franchise and Distribution Journal, Federated Press, Montreal.

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Authors

David Spratley
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