A recent study by the Consumer Electronics Association found that among game players between the ages of 25 and 34 woman outnumber men almost 2 to 1. Women in that bracket were found to be less interested in console games (traditionally associated to violence and/or competition between players) and more so in 'casual games"? (e.g. puzzle games like Tetris, card games). At least Nintendo is said to be paying attention and is set to service the casual game market.