ROCKSTAR SMART ON I.P., NOT SO SMART ON P.R.?


As you know, Rockstar has received a lot of publicity lately regarding the hot coffee fiasco . Some critics say that any publicity is good publicity. Rockstar seems to buy that because they're getting more publicity now, only this time on the trade-mark front.

Rockstar recently opposed a trade-mark application by Rawkstars, a small charity in Boston. The charity provides free instruments and music lessons to kids, and does so in association with a logo that contains the word "RAWKSTARS" and a picture of a 5-point star. Rockstar claims this logo is confusing with its name and its R-Star logo.

Clearly the logos are similar, and from a trade-marks perspective the opposition is probably a good idea a trade-mark is entitled to more protection if there are few similar marks on the trade-marks register. But is this a good idea from a PR perspective? You decide.
Coverage here http://www.shorl.com/gubrotutibrygri

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