In an earlier posting we reported that Mobile games publisher Digital Bridges recently rebranded itself as 'I-Play"?. Unfortunately, the new name and logo are similar to the name and logo of rival publisher Play it.
Play It sued and was recently granted an injunction which temporarily prevents I-Play from using its new logo. The full trial is scheduled for July and will determine whether the injunction will be permanent and whether I-Play will be required to pay damages to Play It.
It's not clear whether Digital Bridges conducted any searches before rebranding, but it's obviously important to do comprehensive searches before adopting any new mark. Just ask any intellectual property or video game lawyer the cost of these searches is always less than the cost of defending a lawsuit, paying damages for infringement, re-branding (again) and losing the goodwill in your brand.