Nintendo has announced that it is rebranding some of its hand-held games. The new brand is 'Touch Generations"?, and will include a distinctive logo. Touch Generations games are amied at those with little or no video game experience (although Nintendo says the games will appeal to experienced gamers as well). The rebranding is part of Nintendo's attempt to broaden its pool of game players (and therefore game buyers) "? the hope is that the new brand will allow inexperienced and casual gamers to identify games which they can easily enjoy.
This move reflects the importance of branding and trade-marking in the video game industry. Branding is an important method of building your business, and trade-marking is the best way to protect and enforce your brands.