Take-Two Interactive has filed three US trade-mark application for VICE CITY STORIES, giving some indication as to how the Grand Theft Auto series is to continue. Industry analysts expect that the mark will be the title of a new game for the PSP platform (like last year's LIBERTY CITY STORIES).
Filing trade-mark applications before a new product is developed or released is a good idea. First, it will help determine whether the trade-mark is available (though it is also a good idea to conduct a trade-mark search before filing an application). Second, it gives the applicant some priority over others who subsequently apply to register the same or a similar mark. However, an application for a mark that you have yet to use will be vulnerable if another party has already used the same mark in association with similar products or services.