ECA PARTNERSHIPS WITH WAL-MART, AMAZON AND K2 NETWORK

The Entertainment Consumers' Association (ECA) promotes gamers' rights and wishes to ensure that First Amendment rights are upheld for videogames as they are for other forms of entertainment.
The ECA has formed a new retail partnership with Wal-Mart, Amazon and K2 Network in order to promote videogame advocacy. Walmart.com and Amazon.com will also begin selling ECA membership cards.
Additional retail partners will be announced at a later date.