50 CENT PUTS HIS 2 CENTS IN

Curtis Jackson, aka 50 Cent, has filed a $1 million lawsuit against Traffix Inc., an internet advertising company. The claim alleges that an on-line advertisement mini-game called "Shoot the Rapper" uses 50 Cent's likeness (although not his name) without permission.

Personality rights can be tricky, especially if there's an issue about whether the offending representation is obviously the celebrity or just kind of similar.

Coverage at NME.com and GabbyBabble.com