Eat your greens, and some other stuff
The Globe and Mail ran an interesting article about pre-packaged leafy greens and salad mixes today. The article basically says that along with the veggies you get a high chance of food poisoning. Add the fact that you still have to wash the pre-washed veggies because of high chlorine levels, the toxins leaching from the containers and the impact the packaging has on the nutrient value of the food and pre-packaged salad becomes a bit gloomy.
The article is made to make you think twice about the time saved by buying pre-packaged lettuce and to show you what you get for those time savings. But it also raises an interesting point about the products we consume. Everything from the processing and packaging, to the marketing of the product can impact the quality of the product, which in turn can be highlighted as a value added quality of the product, or glossed over under nice advertising. Many companies are now beginning to realize that there is a demand for goods and services that do not have negative impacts to their consumers hidden away.
This has caused an increase in Corporate Social Responsibility initiatives. It also one of the factors that has driven the voluntary carbon market and is now putting a cost premium on projects that have large carbon footprints while giving an economic incentives to business that do business better than usual. It is also an important reminder that, where you product has hidden 'flaws' you should be proactive about managing those, and where your product is better than the norm, you should do your best to leverage those qualities.
