Two new rival DVD formats are preparing for hostilities similar to those that occurred between VHS and Beta in the 1980s. Both formats — "Blu Ray", which is backed by Sony, and "HD DVD", which is developed by Toshiba — use blue lasers to replace the red lasers used in current DVD machines. Industry analysts fear that a protracted conflict will damage the whole entertainment industry and alienate consumers, but the two sides recognize that the DVD market is unlikely to support parallel incompatible formats and are preparing for a fight to the death. Video games may well be one of the key battlegrounds in this war — Sony has already announced that its Playstation 3 will use the Blu Ray DVD format.
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