A Texas court has ordered that Microsoft, Sony and others temporarily stop selling "The Guy Game", which contains topless images of the plaintiff. At the time the photos were taken, the plaintiff was 17. The plaintiff says she did not give consent for her images to be used in the game. Even if the plaintiff had given consent, the consent might not be enforceable because the plaintiff was a minor at the time.
Coverage at http://shorl.com/giforipramiva
The issue of rights clearances has also arisen in the fictitious world, albeit in relation to trade-mark and copyright clearance rather than privacy and personality rights clearances. For example, late last year Marvel Enterprises Inc. sued NcSoft Corp. and Cryptic Studios Inc. in regard to their massively multiplayer game "City of Heroes". Marvel claimed that the character customization functionality in the game allowed players to create superheroes that closely resemble trade-marked Marvel comic characters.