Video games are growing in popularity and pulling audiences away from more traditional forms of entertainment such as movies and television. And where audiences go, advertisers are quick to follow — advertisements in video games are on the rise, as are advertising revenues for video game publishers. In fact, a newly-created video game advertising network lets advertisers deliver new ads directly into games through online connections, and allows advertisers to measure the exposure of each ad. In-game advertising is therefore a trend that video game publishers (and developers) must recognize and take into consideration as it becomes a regular and important aspect of the video game business.
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