Video Game Law Blog

November 04, 2004

Video games are growing in popularity and pulling audiences away from more traditional forms of entertainment such as movies and television. And where audiences go, advertisers are quick to follow — advertisements in video games are on the rise, as are advertising revenues for video game publishers. In fact, a newly-created video game advertising network lets advertisers deliver new ads directly into games through online connections, and allows advertisers to measure the exposure of each ad. In-game advertising is therefore a trend that video game publishers (and developers) must recognize and take into consideration as it becomes a regular and important aspect of the video game business.

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