Video Game Law Blog

July 07, 2006

Sony Computer Entertainment is introducing a new PSP in 'ceramic white"? (the original PSP is black). However, some ads for the new PSP in the Netherlands are causing a bit of a stir. One ad shows a white woman grabbing a coloured woman's jaw, with the slogan 'PlayStation Portable White is coming"?. Many people are claiming the ad is racist, and should be removed. In fact, the NAACP (a US civil rights group) has issued a statement lambasting Sony's 'archaic advertising techniques"?.

Sony has stated that the ad campaign, which is only being used in the Benelux countries, uses images that were designed to emphasize the colour contrast between the black PSP and the white PSP, and which 'have no other message or purpose"?.

Coverage at and at (