Video Game Law Blog

March 19, 2005

The Entertainment Software Rating Board recently announced the new rating category "E10+" for games suitable for children approaching their teens. The new category is meant to fill a gap between "E" for everyone and "T" for teens, with the thought being that there are distinct developmental differences between the ages of 6, 10 and 13 that the current ratings do not distinguish between. E10+ will be used for games suitable for children 10 and over, which might contain moderate amounts of cartoon, fantasy or mild violence, mild profanity, or minimally suggestive themes. The President of the ESRB has said that likely candidates for E10+ include games with superheroes or cartoon characters, cute as they may be, involved in some fighting.

The ESRB is a self-regulatory body established by the gaming community. This new rating reflects the industry's continuing attempts to address, by itself, concerns about what games are appropriate for children. The industry hopes to make legislation addressing games (examples of which are cropping up with great rapidity) unnecessary. with great rapidity) unnecessary. Coverage at